Evaluation Q4. Who would be the audience for your media product?

 I carried out some interviews to find my ideal readers. These are the few I believe fit into my target audience due to the way they dress and the importance alternative music seems to have to them. They also fit into the ideal age category, between the ages 15 to 25.

Finley 

What is your occupation? 

I'm an art student. 

How old are you?

16.

Where do you shop?

I usually shop at vintage stores, or online or at Game.

What kind of house or flat do you live in?

A 1930s style house.

What do you value in life?

I value friends, family, music, art and games.

Where do you go to socialise?

Usually the city centre, but it varies a lot.

What kind of things do you spend your money on? 

Clothes, games and music. Art supplies for college, too.

How do you spend your free time?

I spend my time gaming, listening to music and doing art.

What phone do you own?

iPhone 4.

How do you listen to music? e.g. online, CDs, spotify, soundcloud etc.?

I use my phone to access music online and I buy CDs.

Would you buy this magazine?

I think I would because I like a couple of the bands mentioned in it. I also like folk rock bands like Mumford & Sons, so it would be nice to see more of those kinds of bands in there.

Mollie

What is your occupation? 

I'm an art student and I'm unemployed but I sometimes do volunteer work at a shelter.

How old are you?

17.

Where do you shop?

I go to charity and vintage shops in the city centre.

What kind of house or flat do you live in?

An old Victorian style house.

What do you value in life?

Family, friends and music.

Where do you go to socialise?

I go anywhere. Mostly the town centre for convenience, but I prefer to go to the city centre.

What kind of things do you spend your money on? 

Usually art supplies for college and music.

How do you spend your free time?

Chilling with friends or listening to music.

What phone do you own?

Nokia Lumia 920.

How do you listen to music? e.g. online, CDs, spotify, soundcloud etc.?

Mostly on CDs.

Would you buy this magazine?

Yes, because I enjoy the music of some of the bands mentioned, like the Arctic Monkeys, and I like alternative music.

Alice

What is your occupation? 

I'm unemployed but I go to sixth form. I'm studying art, music and English language.

How old are you?

17.

Where do you shop?

Urban Outfitters and Topshop.

What kind of house or flat do you live in?

I live in a cul-de-sac. It's quite big.

What do you value in life?

Music.

Where do you go to socialise?

The town centre. Sometimes the city centre.

What kind of things do you spend your money on? 

Makeup and clothes.

How do you spend your free time?

Watching films and TV shows online.

What phone do you own?

iPhone 5.

How do you listen to music? e.g. online, CDs, spotify, soundcloud etc.?

I use spotify and soundcloud.

Would you buy this magazine?

I would as I like the bands that are on the front cover and contents page, like the Arctic Monkeys, Vampire Weekend and the Black Keys.

My Ideal Reader

My ideal reader is a student in the age category 15 - 21, studying art or music. The people I have interviewed are either 16 or 17, so they are for the most part still being provided for by their parents and living with them. They have time to socialise, whether that be interacting in reality or via their smartphones. They value music highly, so they are more likely to want to spend money on music-related things. They also use their clothes as a way to express their tastes. They spend their money on clothes, music, art and art equipment. Some also use makeup as a way to change their appearance to show their tastes. They often shop at vintage and charity shops to save money, so that they can spend more on important things to them such as music and art. However, they are still fashionable and do go to shops such as Urban Outfitters and Topshop for staple pieces. They have smartphones which means they are likely more sociable, as you can download apps for social media. They value music because either they have chosen it as a career path, or they use it to relieve stress. Their smartphones come in useful as they can easily access music online or on Spotify. Despite this, they still like to buy CDs so that they can have a physical copy of the music they like. On the JICNAR Scale my ideal reader fits into Group E, as the majority of them are students.