Brand Identity: I would like my magazine to be a fresher view on modern rock, although I would like to keep some classic elements of rock and magazine characteristics too. The age range of the target audience for my magazine will probably range from about 15 - 25, judging by the results of a questionnaire I handed out to 25 people. I shall most likely use Sans-Serif font for my masthead so that I can attract this younger target audience to my magazine front cover.
Brand Values: I'm hoping to represent and give a fresh take on modern rock bands and artists through my magazine, as well as upcoming bands and artists.
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