Questionnaire Results

The majority of those who filled in the questionnaire were between the ages of 15 to 25, which means that my magazine will likely have a teenage and young adult target audience.

Almost half of the people asked would be interested in a new rock music magazine, which is a fairly large audience as I expected fewer to be interested in a rock music magazine particularly. Some reasons for people answering 'yes' were:

•  'I think there is a gap in the market for a new rock magazine, especially for teenagers'
• 'It would be nice to see a modern view on rock music'
• There may be a 'wider range of bands' and 'new interviews/reviews'
• 'The genre has a lot to offer'
• It is an opportunity to 'learn about new groups'
• 'The rock magazines on the market already aren't that good'

The people asked to complete the questionnaire thought a price between £1.00 and £1.99 would be the expected rate for a music magazine, although a price between £2.00 and £2.99 came an extremely close second.

7. What encourages you to buy an issue of a music magazine?

Results from the questionnaire have shown that features such as the front cover image, the price and the headlines of the magazine are the ones more likely to encourage a potential customer to buy the issue of the magazine.

9. What three colours would you associate with the colour scheme of a rock music magazine?

The three colours most often chosen out of the options were red, black and white - typical colours of a music magazine, as shown in previous research of magazines such as Rolling Stone and NME. The colours purple and grey were also popular. I think purple would be a good key colour in the house style for an alternative rock magazine. Grey would be dull as part of a house style with the other two colours as black and white. Therefore I need to choose between the colours purple and red for my music magazine, with the two other colours as black and white.

I asked some of those who filled in the questionnaire to also list some of their favourite rock bands. Here are a few of the ones that were listed:

• Led Zeppelin
• Guns and Roses
• Arctic Monkeys
• Disturbed
• Avenged Sevenfold
• The Killers
• Muse
• The Black Keys
• Queen
• MGMT
• Velvet Underground
• The Doors
• Three Days Grace
• Exit Ten
• Black Stone Cherry
• Billy Talent
• Train
• The Butterfly Effect
• Bring Me the Horizon 

I could research these artists to find out what music magazines they have been featured in to give me some ideas as to how my music magazine shall look and what specific kind of rock is more popular than others.