Questionnaire - Market Research

1. Are you male or female?
- Male [ ]
- Female [ ]


 2. How old are you?
- 10 – 14 [ ]
- 15 – 25 [ ]
- 26 – 35 [ ]
- 35 + [ ]


 3. Do you already read any music magazines?
 - Yes [ ]
 - No [ ]
If your answer is ‘yes’, please list the names of the music magazines you already read: ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


 4. Would you be interested in a new rock music magazine?
- Yes [ ]
- No [ ]

Why:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


5. What kind of articles would you want to find in a music magazine? Tick all that apply.
 - Charts/best-selling music [ ]
- Interviews with artists, bands, etc. [ ]
- Reviews of albums/singles [ ]
- Tour dates [ ]
- Fan mail from readers [ ]
- Fashion/artists’ styles [ ]
- Competitions e.g. with prizes for readers [ ]
- New/upcoming artists [ ]
- Quizzes [ ]


 6. How much would you expect to pay for a music magazine?
- £1 – £1.99 [ ]
- £2 – £2.99 [ ]
- £3 - £3.99 [ ]
- £4 + [ ]


 7. What encourages you to buy an issue of a music magazine? Tick all that apply.
- Front cover image [ ]
- Headlines [ ]
- Price [ ]
- Name of magazine [ ]
- Featured articles on contents page [ ]
- Other: _______________________ [ ]


 8. Do you prefer a very ‘busy contents page’ or a ‘spacious/image dominated contents page’?

 ‘Busy contents page’ [ ]

‘Spacious/image dominated contents page’ [ ]

 Why:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


 9. Which of these colours would you associate with the colour scheme of a rock music magazine? Tick three boxes.
 - Red [ ]
- Yellow [ ]
- Green [ ]
- Orange [ ]
- Purple [ ]
- Blue [ ]
- Navy [ ]
- Grey [ ]
- White [ ]
- Black [ ]


 10. Do you enjoy listening to rock music?
- Yes [ ]
- No [ ]

If your answer is ‘yes’, please list any specific rock bands you like: ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________